Aranmula Kannadi

Field visit and documentation of the Aranmula metal mirror craft of Kerala and development of a brand identity as well as a design solution to elevate its awareness in an educational setting.

An ancient craft of metal alloy mirror making practised in Aranmula & Mallapuzhassery districts of Pathanamthitta district, Kerala.

Aranmula kannadi

Overview

Metal mirrors has been prevalent in India for 2000 years, since metal age. Aranmula mirrors specifically has been around for around 350 years.

Aranmula Kannadi is India’s 2nd GI product and Kerala’s first.

Unlike mercury coated mirrors, the image formed on the front surface of the mirrors is without any refraction which makes Aranmula mirrors stand out.

Field visit, Research & Craft documentation

Moodboard

ATTRIBUTES

ANCIENT

TRADITIONAL

UNIQUE

Logo explorations

Aranmula Kannadi - Craft communication - Final combined.jpg

Aranmula Kannadi - Craft communication - Final combinedss.jpg

Aranmula Kannadi - Craft communication - Final combinedssas.jpg

FINAL LOGO DESIGN

PATTERN EXPLORATIONS

STYLE GUIDE

brochure design

poster design

DESIGN INTERVENTION

Visual communication and awareness through children’s story book

PROBLEM STATEMENT

Field visit and documentation of the Aranmula metal mirror craft of Kerala and development of a brand identity as well as a design solution to elevate its awareness in an educational setting.

DESIGN SOLUTION

Creating an illustrated children’s story book teaching them about the history &story behind Aran mu la mirrors to help them better empathise and educate them on the same.